One of my first tasks on the job as Strategic Communicator at Future by Lund was to give the platform a language that is useful and in line with the municipality’s vision. My first step was to build the foundation for enabling strategic communication, which was to create a complete brand identity. In addition to the new identity, I also created a new website, printed material and a more focused message. Step two was implementing the strategy and thus generating content. I put more focus on video and editorial content for our channels. The third step in this process, which is the phase we are at today, has been to communicate and spread the content and knowledge generated through our projects.