About me

Who is Urban Animal

Creative Designer

I’m Hossein Lavi, senior creative designer focused on visual communication and design. Based in Sweden’s creative hub, city of Malmö.

My background is illustration, but after 12 years as a multi-disciplined designer, I have gathered experience from all aspects within big and small corporations, small startups, retail, product & service design, conference concepts, membership organisations, content & community platforms and product packaging within both the public and private sector. My aim is always to help my clients reach their potential and create meaningful brands.

I have a huge experience as a strategic visual communicator at smart city innovation organisations and as Art Director and Designer at the 4th generations cultural incubators in Sweden. I have coached companies and startups, helped corporates find their true purpose, designed events, packaged marketing concepts, illustrated fun and entertaining stories and packaged content for a wide range of companies and purposes.

As an entrepreneurial designer, I have founded Co-working spaces, designed startup programs, created shops and designed products.

What I like

What takes up my mind.

Urban Environments

A soft spot for our urban environments. Be it the shared space in a city, old shut down factories or a small back ally.


All animals - Wild, free or urban pets. Four, three, two, one-legged or no legs at all.

Customer Interaction

Be it in your shop, out on the streets, guerrilla marketing or activities at or in connection with events.

Food & Drinks

Be it a restaurant, coffee shop, food market or packaging of a product - it's all fun!

Creative & Cultural Industries

CCI is an exciting and fun area. It's a constantly growing economy and where many ideas are born to later be transformed to corporates.

Personal Values

Identity and how we create, shape and form ourselves and our surroundings to manifest it is a nerdy interest which taps into my branding methods.

What do you need?

Services & skills

Graphic design
Logo & design
Communication & Content
Web design
Visual Communication
Design Thinking
Identity Positioning
Idea Generation
Sony - Urban Animal Design Studio
Kjell & Co - Urban Animal Design Studio
Media Evolution - Urban Animal Design Studio
Stena fastigheter - Urban Animal Design Studio
Lunds Kommun - Urban Animal Design Studio
Trans Europe Halles - Urban Animal Design Studio
BimObject - Urban Animal Design Studio
Ideon Innovation - Urban Animal Design Studio
The future is human

Design is about relationships.
It could be our relation to shapes and patterns, or more personal like you and your role in the company, the relationship between the brand and its costumers or the relationship and interaction between a product and its users. By creating relationships you naturally have something to relate to!
You create knowledge.

At Urban Animal, you get smart creativity.
Creativity with a purpose that you can relate to. My strong belief is that everything we create in our life’s, professionally or private, are all because of our human drive to manifest the "I". The foundation of our identity. When you are conscious about your identity you will consciously create purposeful relations that mean something. Relations to friends, family and colleagues, but also to products, brands and companies.

At Urban Animal we help you find your brand's true identity. Manifest it, grow it and create meaningful relationships with your communities.