What do you get when you put three friends together who like street food, hangouts, and people?

Overview

Client

Folk pizza—vin­­­—bar

Case

Visual concept & branding

Objectives

To create a conceptual branding and profile for a pizza bar which greets you with hygge - a comfortable atmosphere.

Deliverables

Branding, visual koncept, packaging, illustrations

The answer is hygge!

When you walk in to Folk, which means people in Swedish, you will be greeted with hygge - a comfortable atmosphere, and enjoyable conversations. It's a place for the people by the people, to come together and enjoy good food, good drinks and good company.

The three friends are an award winning coffee master Daniel, a world class baker Joakim and the legendary rapper in Sweden Jason.The tastes and concept are inspired by Bari, Brooklyn and Silverlake, but built around locally sourced Scandinavian products and with close collaborative efforts with local farms and breweries.

Photos by talented Loc Vo

Challenging conventions

The pizzas are served by the slice and carefully designed to stimulate your tastebuds by challenging conventions. Both taste-wise and visually!

When you walk in to Folk, which means people in Swedish, you will be greeted with hygge - a comfortable atmosphere, and enjoyable conversations. It's a place for the people by the people, to come together and enjoy good food, good drinks and good company.

Be more human, eat more pizza!

To reflect the values and philosophy of Daniel, Joakim, and Jason, a conceptual profile was developed with flexibility and adaptability in mind. Through its many graphical elements and illustrations, the conceptual branding is able to communicate what is significant to the owners while maintaining a consistent look and feel - fun, good food and people.

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